DAVID STUCKEY

503.568.5563    |    stuckey.writer@gmail.com

SENIOR AUDIENCE ENGAGEMENT EXECUTIVE

Innovative communicator with extensive national newsroom experience in strategic planning, content creation and cross-functional team building. Leverages deep expertise in an array of face-paced environments to engage, expand and evolve the audience experience. Drives cutting-edge innovation. Key skills include:

Strategic Planning | Training and Coaching | Engagement Reporting | Vendor Management | Business Analysis

| Corporate and Regulatory Compliance | Cross-Functional Communication | Technical Reporting |

  • Comprehensive newsroom experience; content strategy, project management and editorial curation.

  • Leader in website redesign, including strategic direction, risk management and UX best practices.

  • Experienced writer, photographer and video production leader in digital news space.

EXPERIENCE

KMHD 89.1, Jazz Without Boundaries, Portland, Oregon 10/2021 - Present

Director of Audience Engagement

Lead audience engagement and content strategy which resulted in KMHD growing from No. 22 station in the Portland market to No. 8 in the market over a 2-year period. Apply extensive journalistic knowledge to manage production of content across KMHD platforms, including website, App, social media, email, etc. to reach, grow and engage new and target audiences.

  • Led relaunch of KMHD mobile app and website, working with outside vendors on UX design, added features and app marketing. Relaunch resulted in a 720% increase in mobile users over a 12-month period. KMHD.org saw a 53% increase in the number of users over the same period.

  • Leverage experience as cross-team communicator to ensure company-wide collaboration and evolution of KMHD content, products and resources.

  • Led business negotiations with internal executives and stakeholders on KMHD 5-year investment plan, growing staff of 3 FTE to 9 FTE.

  • Developed, managed and executed audience engaging marketing initiatives, including PDX International airport campaign, giving visibility to KMHD Radio at one of the top airports in the country.

  • Applied skills as collaborator to negotiate KMHD's first ever multi-sourced budget to enhance reach and magnitude of station from a local brand to an international brand.

  • Manage staff of on-air hosts and freelance creatives to enhance overall brand and audience engagement with content, events and marketing products.

Oregon Public Broadcasting, Portland, Oregon 07/2015 - 10/2021

Senior Producer/Writer

Led strategy and implementation of standard newsroom procedures, including breaking news and election cycle procedures, orchestrating Oregon Public Broadcasting's transformation from audio-first newsroom, to a digital first newsroom. Managed team of journalists, fostering growth while ensuring execution of editorial strategy.

  • Curated, managed and oversaw digital presence at OPB.org, including website and platforms, resulting in 25% growth each year and culminating with a 147% growth of website users in first year of relaunched website.

  • Was responsible for creating atmosphere of collaboration during website redesign, working cross-functionally with newsroom executives, journalists and outside vendors to meet deadlines and ensure audience facing success.

  • Served as internal trainer of ARC CMS software after formal training was nixed by pandemic. OPB.org relaunch date was not compromised by lack of vendor training.

  • Created, streamlined and managed social media platforms, resulting in a new OPB Instagram page with over 10K followers in the first year. Also, created and managed OPB's first ever newsletter, First Look, acquiring over 10K sign ups in first year of existence.

  • Served as OPB digital strategy expert when presenting at external events, including National Association of Black Journalists conference, SXSW and Airship company panel.

  • Wrote breaking news articles and wrote and reported in-depth feature stories focused on art, culture and race in the Pacific Northwest. Served as producer on each story, adding multimedia produced stories for an evolving audience of mobile users.

Blue Ocean Strategy, Remote 05/2014 - 01/2015

Digital Marketing Manager

Worked directly with founders of Blue Ocean Strategy to strategize brand priorities and how to reach a new international audience. Conceptualized social media strategy for Blue Ocean Strategy, including choosing and creating platforms used for social outreach.

  • Leveraged skills as writer, editor and researcher to create brand copy for website, publications and marketing advertisements.

  • Conducted interviews with industry leaders about the successes of Blue Ocean Strategy for both internal and external press releases.

  • Created, and curated all social media platforms for first time in company's history.

MicroStrategy, Inc., Remote 11/2012 - 10/2013 

Senior Copywriter/ UX Writer

Wrote and edited original copy for $2 million 'Alert' smartphone applications; conducted extensive research on business clients and competition to ensure unique and strong brand story-telling.

  • Leveraged knowledge of multiple CMS software applications and newsroom experience to institute streamlined pace to non-deadline driven environment.

  • Worked cross-functionally with software engineers, executives and sales associates to create clear and concise brand strategy.

PRIOR ROLES:   News Editor, Night Graphics Editor & News Assistant, USA TODAY, Washington, D.C

EDUCATION

Bachelor of Arts (BA), Journalism

Clark Atlanta University

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